Become a donorAboutVision, mission & values

    Vision, Mission and Values

    Our vision, mission and values reflect who we are and what we stand for as a company. Read along and learn what gets us up in the morning.


      Vision

      To help people make their dream of having a child come true.

      Mission

      To provide high quality human sperm and eggs from selected and screened donors of all ethnicities and phenotypes.

      Values

      Our values express our beliefs and culture. They outline the foundation for how we work in order to achieve our vision and mission. Furthermore, they define how we operate in relation to our customers, donors, and other interest groups, such as legislators and journalists.

      Help & Care is to...

      • make our services easily accessible
      • help our donors and customers through the decision process
      • care about our donors’ and customers’ needs and wishes

      Ethics & Responsibility is to...

      • believe in the donors’ and customers’ right to choose
      • protect the interests of the donors and customers
      • analyse and clarify ethical issues

      Help & Care is to...

      • make our services easily accessible
      • help our donors and customers through the decision process
      • care about our donors’ and customers’ needs and wishes

      Ethics & Responsibility is to...

      • believe in the donors’ and customers’ right to choose
      • protect the interests of the donors and customers
      • analyse and clarify ethical issues

      Innovation & Development is to... 

      • allocate resources for innovation and research
      • seek new challenges with an open mind
      • cooperate and network internationally

      Safett & Professionalism is to...

      • ensure high standards of quality and safety
      • have an honest and thorough business approach
      • focus on documented and traceable procedures

      Innovation & Development is to... 

      • allocate resources for innovation and research
      • seek new challenges with an open mind
      • cooperate and network internationally

      Safett & Professionalism is to...

      • ensure high standards of quality and safety
      • have an honest and thorough business approach
      • focus on documented and traceable procedures