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<h3>Vision</h3>
To help people make their dream of having a child come true.
<h3>Mission</h3>
To provide high quality human sperm and eggs from selected and screened donors of all ethnicities and phenotypes.
<h3>Values</h3>
Our values express our beliefs and culture. They outline the foundation for how we work in order to achieve our vision and mission. Furthermore, they define how we operate in relation to our customers, donors, and other interest groups, such as legislators and journalists.

Help & Care(2)

Help &amp; Care is to...
<ul>
<li>make our services easily accessible</li>
<li>help our donors and customers through the decision process</li>
<li>care about our donors&rsquo; and customers&rsquo; needs and wishes</li>
</ul>

Ethics & Responsibility(2)

Ethics &amp;&nbsp;Responsibility is to...
<ul>
<li>believe in the donors&rsquo; and customers&rsquo; right to choose</li>
<li>protect the interests of the donors and customers</li>
<li>analyse and clarify ethical issues</li>
</ul>

Values row 1

Innovation & Development

Innovation &amp; Development is to...&nbsp;
<ul>
<li>allocate resources for innovation and research</li>
<li>seek new challenges with an open mind</li>
<li>cooperate and network internationally</li>
</ul>

Safety & Professionalism

Safety &amp; Professionalism is to...
<ul>
<li>ensure high standards of quality and safety</li>
<li>have an honest and thorough business approach</li>
<li>focus on documented and traceable procedures</li>
</ul>

Values row 2

Vision, mission & values

Headline

Our vision, mission and values reflect who we are and what we stand for as a company. Read along and learn what gets us up in the morning.